Apex hides the hurt

The protagonist of Apex Hides the Hurt is a nomenclature consultant. If youwant just the right name for your new product, whether it be automobile orantidepressant, sneaker or spoon, he's the man to get the job done. Wardrobelack pizzazz? Come to the Outfit Outlet. Always the wallflower at socialgatherings? And of course, whenever you take a fall, reach for Apex, because Apex Hidesthe Hurt. Apex is his crowning achievement, the multicultural bandage thathas revolutionized the adhesive bandage industry. After leaving his job (following a mysterious misfortune), his expertise iscalled upon by the town of Winthrop. Lucky Aberdeen, the millionaire software pioneer and hometown-boy-made-good, wants the name changed to something that will reflect the town's capitalist aspirations, attracting new businesses and revitalizing the community. Our expert must decide the outcome, with all its…